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Quality assurance

We take pride in our practices and we undertake rigorous quality assurance procedures, to meet, and where possible exceed, the standards expected by the General Dental Council, NHS, Care Quality Commission / Healthcare in Wales and other regulatory bodies. Our service is led by specialist orthodontists. This is a protected title, signifying extensive training in orthodontics and relevant qualifications recognised by the General Dental Council.

So, what do we do to make sure our patients are safe and well treated in our practices?

  1. All our staff have in depth checks before they start work, including criminal records checks, registration checks, identity verification and health checks.
  2. Our practice managers check that we keep up to date and organise core training (such as medical emergencies training, safeguarding, and cross-infection control).
  3. We keep up to date with all regulations regarding sterilising equipment and keeping our surgeries clean. If you would like to see what goes on behind the scenes let us know – we are happy to show you.
  4. Our practices have safeguarding leads. If there is anything you are worried about regarding the safety of a child or vulnerable adult, ask to speak to Linda Roberts at our Chepstow branch, or Helen Leach at our Shirehampton branch, in confidence.
  5. We have an audit programme to ensure that treatment standards are high, and that policies are implemented properly.
  6. Our staff are regularly appraised and their performance standards are monitored.
  7. We operate a complaints procedure to respond to any concerns patients or their parents / carers have. We will use this system to learn from any mistakes we make.
  8. We listen to patients and the public. If there is anything you think we could do better, speak to us, send us an email. Or drop a note in our suggestions box. We are also grateful to those families who fill in our annual survey.

We recognise that despite our best efforts, there may be occasions where patients or families have concerns and that mistakes do happen. Our complaints procedure is designed to resolve concerns and problems in the fairest way and in as short a timescale as possible. Use of the complaints policy will never be held against a patient or their family.


In this practice we take complaints very seriously indeed and try to ensure that all patients are pleased with their experience of our service.

We will do our best to learn from every mistake that we make and we will respond to a patient’s concern in a caring and sensitive way.

  • The person responsible for dealing with any complaint about the service we provide is our practice manager, who will be contacted via the reception staff.
  • We will listen to his/her complaint and offer to refer him/her to the practice manager immediately.
  • If the practice manager is not available at the time, then the patient will be told when he/she will be able to talk to the orthodontist and arrangements will be made for this to happen.
  • If the patient complains in writing the letter will be passed on immediately to the practice manager.
  • If a complaint is about any aspect of clinical care or associated charges it will normally be referred to the orthodontist, unless the patient does not want this to happen.
  • We will acknowledge the patient’s complaint in writing and enclose a copy of our code of practice as soon as possible, normally within two working days. We will seek to investigate the complaint within ten working days of the complaint being received to give an explanation of the circumstances which led to the complaint. If the patient does not wish to meet us, then we will attempt to talk to him/her on the telephone. If we are unable to investigate the complaint within ten working days we will notify the patient, giving reasons for the delay and the likely period within which the investigation will be completed.
  • We will confirm the decision about the complaint in writing to the patient immediately after completing our investigation.
  • Proper and comprehensive reports are kept in the event of any complaint received.

If patients are not satisfied with the result of our procedure, then complaints may escalated:

  • Bristol NHS patients – NHS England, PO Box 16738, Redditch, B97 9PT, telephone 0300 311 22 33, e-mail If you are making a complaint please mark it for the attention of the complaints team in the subject line.
  • Chepstow NHS patients –,  or Public Services Ombudsman for Wales, 1 Ffordd yr Hen Gae, Pencoed, CF35 5LJ, 0300 790 0203
  • Bristol and Chepstow private patients – Dental Complaints Service, 37 Wimpole Street, London W1M 8DQ, 020 8253 0800,

“From being very self-conscious about my teeth and smile I am now over the moon with my lovely straight teeth. The staff were brilliant from consultation all the way through my treatment and aftercare. The difference this has made is unbelievable I cannot recommend this dentist enough”


“Outstanding treatment from the dentist for my teenage daughters. The dentist is fast, gentle, very friendly and reassuring – and absolutely brilliant at what they do. Always a pleasure to take the girls. The member of staff on reception and nurses are super friendly and helpful. Great team, can’t recommend them highly enough.”

Rachel Hudson

“I loved the final outcome and my teeth look amazing! Very quick and the staff are very polite and always tell me what they are doing each time I visit. You do not have to wait very long at all and they usually are on time”


“The resuts so far are amazing and i cannot wait for the final results in the coming months. Treatment was brilliant and all the staff were really nice and ever so helpful, I highly recomend this company”

A Joyner

“Smile solution are great! Don’t know what other dentist could be better… All staff are polite, everyone is well treated there and much more”

Sophie Morris