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Privacy Policy for Smile Solution (Wales)

Smile Solution Chepstow takes great care to protect the personal data we hold for our patients in line with the requirements of the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

The purpose of collecting and storing personal data about our patients is to ensure we can:

  • Provide, appropriate, safe and effective dental care, treatment and advice for all our patients.
  • Fulfil any contracts we hold in relation to their care.
  • For business administration of their care.
  • Protecting public health, monitoring and managing the COVID-19 pandemic.

Personal data held for our patients

The personal data we process (processing includes obtaining the information, using it, storing it, securing it, disclosing it, and destroying it) for our patients includes:

  • Name, address, date of birth.
  • Unique identification number.
  • Email address.
  • Phone numbers.
  • GP contact details.
  • Medical history.
  • Photographs.
  • Payment plan details.
  • Financial information.
  • Credit cards receipts.
  • Correspondence.
  • Details of any complaints received.

We keep an inventory of personal data we hold on our patients and this is available for patients on request. A list of personal information held is also included in our Privacy Notice that is given to all patients.

Disclosure to third parties

The information we collect, and store will not be disclosed to anyone who does not need to see it.

We will share our patients’ personal information with third parties when required by law or to enable us to deliver a service to them or where we have another legitimate reason for doing so. Third parties we may share patients’ personal information with may include:

  • Regulatory authorities such as the General Dental Council or the Welsh Regulatory Authorities.
  • NHS Local Authorities.
  • Dental payment plan administrators.
  • Insurance companies.
  • Loss assessors.
  • Fraud prevention agencies.
  • In the event of a possible sale of the practice at some time in the future.

We may also share personal information where we consider it to be in a patient’s best interest or if we have reason to believe an individual may be at risk of harm or abuse.
 

Personal privacy rights

Under the GDPR and the Data Protection Act 2018 all individuals who have personal information held about them have the following personal privacy rights:

  • Right to subject access.
  • Right to have inaccuracies deleted.
  • Right to have information erased.
  • Right to object to direct marketing.
  • Right to restrict the processing of their information, including automated decision-making.
  • Right to data portability.

Patients who wish to have inaccuracies deleted or to have information erased must speak to the dentist who provided or provides their care.

Legal basis for processing data held about patients

The GDPR requires us to state the legal basis upon which we process all personal data for our patients and it requires us to inform our patients of the legal basis on which we process their personal data. This is clearly stated in our privacy notice that is given to all patients.

The legal bases for recording individual types of data are recorded in our patient personal data inventory. This is available for all patients to see on request.

The legal basis on which we process personal information for our private patients is consent and legitimate interest.

The legal basis on which we process personal information for our payment plan patients is consent and legitimate interest.

The legal basis on which we process personal information for our NHS patients is consent and legitimate interest.

Automated decision making

All individuals who have personal data held about them have a right to object to their personal data being subjected to automated decision making.

Patients will always be asked to give specific, informed, verifiable, opt in consent for any processes involving automated decision making.

Consent

We also obtain specific, unambiguous, opt in consent from our patients for taking x-rays and photos. For a new patient, we obtain consent for these things when the patient first attends the practice. For an existing patient, we ask the patient for consent when they attend for their recall appointment or for a treatment appointment. We refresh this consent annually when the patient completes a new medical history proforma.

Withdrawal of consent

Patients who have given their opt in consent have a right to withdraw their consent at any time. Patients are advised of their right to withdraw their consent for anything they wish to withdraw from in our privacy notice.

Consent during the COVID-19 pandemic

The rules on processing and sharing information during the COVID-19 pandemic have been relaxed to allow healthcare providers to protect public health and manage the spread of the virus.

Smile Solution may need to contact our patients, their families or third-party organisations regarding patients’ appointments, medical histories, and treatment. Where possible, we will obtain prior consent to process and share this information.

Where patients have not previously consented to, or have withdrawn their consent for us to contact or share or process their data, we will assess whether the need for processing is proportionate and necessary in relation to the risk to the individual and/or the public if the information is not shared.

Retention period

This practice retains dental records and orthodontic study models while the patient is a patient of the practice and after they cease to be a patient, for at least eleven years, or for children until age 25, whichever is the longer.

Complaints

All individuals who have personal data held about them have a right to complain. All complaints concerning personal data should be made in person or in writing to Linda Roberts, Practice Manager. All complaints will be dealt with in line with the practice complaints policy and procedures.

Patients’ personal data is not transferred outside the EU.

This Policy was reviewed and implemented on 8/2/22

This policy and relevant procedures will be reviewed annually and are due for review
on: 8/2/23 or prior to this date in accordance with new guidance or legislative changes.
 
 

Document Change Record for Privacy Policy for Patient Data Wales

The table below is used to register all changes to the policy:

Published DateDocument Version NumberPages affectedDescription of revisionAuthor
22.07.2020V2.2Page1Purpose for collecting data updated to reflect COVID-19 pandemicLH
22.07.2020V2.2Page 5Obtaining consent during the COVID-19 pandemicLH

“From being very self-conscious about my teeth and smile I am now over the moon with my lovely straight teeth. The staff were brilliant from consultation all the way through my treatment and aftercare. The difference this has made is unbelievable I cannot recommend this dentist enough”

Nina

“Outstanding treatment from the dentist for my teenage daughters. The dentist is fast, gentle, very friendly and reassuring – and absolutely brilliant at what they do. Always a pleasure to take the girls. The member of staff on reception and nurses are super friendly and helpful. Great team, can’t recommend them highly enough.”

Rachel Hudson

“I loved the final outcome and my teeth look amazing! Very quick and the staff are very polite and always tell me what they are doing each time I visit. You do not have to wait very long at all and they usually are on time”

Anonymous

“The resuts so far are amazing and i cannot wait for the final results in the coming months. Treatment was brilliant and all the staff were really nice and ever so helpful, I highly recomend this company”

A Joyner

“Smile solution are great! Don’t know what other dentist could be better… All staff are polite, everyone is well treated there and much more”

Sophie Morris